Sega Dreamcast Console Yukawa Edition Rare Complete

/ 8 years ago

digitalpress is selling a RARE Sega Dreamcast console. The seller has the perfect description for this item so I will just quote them.

Hidekazu Yukawa, also known as “Mr. Sega” was the Senior Managing Director of Sega during the Sega Dreamcast era.

Yukawa strangely became an overnight success in Japan after appearing in a Japanese Dreamcast commercial. In it, Japanese kids make fun of him while praising Sony and their console, the PlayStation. After informing his work collegues and being beaten on the street, he makes a stand for all things Dreamcast and attempts to set the record straight. Yukawa was not an actor, but his performance was so good that Sega were swamped with letters of praise, and so he would appear in numerous Dreamcast adverts over the console’s lifespan, even apologising personally for the lack of stock in Japan during the first few weeks after launch (and being quick to point out when more stock was available in the coming months).

Though perhaps not as popular as Segata Sanshiro, Hidekazu Yukawa was popular enough to be featured on prepaid convenience store cards and photo sticker booths. He had his own website and features in the game Yukawa Motosenmu no Otakara Sagashi. He has also appeared as cameo in a number of Dreamcast games, inlcuding What’s Shenmue in which he encounters the protagonist Ryo and needs to be chased through a series of quick time events.

For a short period there was even a set of Hidekazu Yukawa-branded Dreamcasts for sale in Japan.”

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